In 1974, a horrific terrorist attack shook Israel. Palestinian terrorists cold-bloodedly massacred 25 young students in the city of Ma’alot in northern Israel. The following Shabbat, the Lubavitcher Rebbe, deeply moved, spoke before thousands of his followers, emphasizing that we can combat hatred by increasing mitzvot and good deeds. He highlighted the mitzvah of the Mezuzah, a small parchment scroll affixed to doorposts as a spiritual „guardian” of our homes. This practice reminds us that the purpose of our lives, our moral foundations, and our sense of security come from faith and trust in the Creator. In the days that followed, the Rebbe repeatedly spoke about the importance of this and stressed that when dark hatred arises in the world, it is our duty to illuminate the world by spreading the good deeds of the Torah, the Bible.
The Rebbe, in connection with this, enthusiastically supported the initiative of young rabbinical students who, in an unconventional manner, traveled the streets in a Mitzvah Tank – a Mitzvah Mobile – to bring Jewish religious and cultural values to people who would not have otherwise gone to the synagogue. The name „Mitzvah (good deed) Tank” – as a counterpoint to the combat tank, which embodies violence – symbolizes the idea that with the weapon of good deeds, we can make the world more beautiful and better. On October 7, 2023, one of the most brutal terrorist attacks of the 21st century shook Israel and the civilized world. Hamas terrorists massacred more than 1,400 civilians and took over 200 hostages, sparking one of the bloodiest wars in the Middle East. Today, just as nearly 50 years ago, the best response to ideologies that glorify death and violence is a campaign spreading the light of good deeds and care for one’s fellow human beings. In this spirit, on September 30, 2024, the first Hungarian „Mitzvah Mobile” was inaugurated.